Play Tab Redesign

A series of A/B tests on navigation, game discoverability and interaction flow — shipped as one streamlined Play experience.

• Designed the experiment plan (game-selection UI redesign, naming improvements, streamlined mobile flow) and ran it in stages with clear success metrics.
• Result: 30% increase in game participation, rolled out to 100% after a winning test.
• Paired with a QA/dev pipeline revamp that cut critical production issues by 60% in three months — faster rollouts, fewer user-reported bugs.