Your First Game

A guided, hands-on first game that bridges the gap between lessons and real play — for a mobile app teaching women decision-making under pressure through poker.

• Led development end-to-end: problem framing, user research on first-session drop-off, spec, design partnership, QA and rollout.
• Players who completed Your First Game were 40% more likely to return within 7 days — a step change in early retention.
• Built the analytics to prove it: 60+ Amplitude dashboards tracking activation, funnel and D1/D7 cohorts, which reshaped roadmap prioritization and lifted returning users 40%.